25 weeks, 25 challenges, 25 years of FRUIT LOGISTICA!
Exhibitors and visitors celebrate our anniversary on our # 25fruit meeting points!
A journey - through 25 years of FRUIT LOGISTICA
FRUIT LOGISTICA saw the light of day
"The first FRUIT LOGISTICA in 1993 was the direct progeny of the very popular Fresh Produce Forum, a conference event which had been held for a number of years as part of the International Green Week exhibition. It thus satisfied the demand for a specialised trade exhibition exclusively for the fresh fruit and vegetable business and was intended to provide a regular annual meeting place for fresh produce suppliers and their customers.
FRUIT LOGISTICA was organised in cooperation with Fruchthandel Magazine and took place in the newly constructed Hall 26.
110 exhibitors, 69% of them from outside Germany, and 1,014 visitors, 31% from outside Germany, met for the first time in Berlin in an exhibition area of 4,000 m².
This first event was the first chapter in the long success story of FRUIT LOGISTICA.
FRUIT LOGISTICA supports Berliner Tafel e.V.
It was the first time, when Ms Sabine Werth picked up the leftover food from FRUIT LOGISTICA with her private car in year 1994.The leftovers where afterwards handed out to social institutions in Berlin.
One year later, in 1995, there were already 5 people with five small cars working for the Berlin food bank called “Berliner Tafel” to pick up the leftover food.
Now, in year 2016, there are more than 380 people with 24 large trucks picking up more than 100 tons of high quality food. Instead of ending up in the bin all the leftovers where distributed to social institutions in Berlin within one week.
exhibitors right from the very beginning.....
One of the first exhibitors of FRUIT LOGISITCA is OPST - Obst Partner Steiermark GmbH.
"For us as producer organisation OPST - Obst Partner Steiermark GmbH, FRUIT LOGISTICA was and still is one of the most important marketing and export activity for our “frisch-saftig-steirisch” apples."
"FRUIT LOGISTICA made it possible to publicize our “frisch-saftig-steirisch” apples according to the motto „Die Steiermark der Obstgarten Österreichs" (“Styria – the orchard of Austria”) together with the company EVA Handels GmbH.
FRUIT LOGISTICA creates a special place for communication to cultivate and establish national and international business contacts and it helps to nurture and develop customer relationships",
Franz Schaden, Head of Marketing & Communication, OPST - Obst Partner Steiermark GmbH.
FRUIT LOGISTICA = variety of topics
The whole world of fresh produce gets together at FRUIT LOGISTICA. Messe Berlin hostesses presented fruits from all over the world.
In addition, the focus this year included two important topics: The ever-increasing pressure to reduce costs and the variety of packaging options. The industry concludes: "There's no alternative to re-usable plastic crates."
FRUIT LOGISTICA - in the limelight!
The media interest was also increased.
449 journalists from 21 countries were accredited at this year already.
(2016: 692 journalists from 36 countries)
Fresh Produce Forum – in a nutshell!
17th Fresh produce Forum reaches all time record with over 700 delegates/visitors in 1998.
Experts from academic institutions and from all links in the fruit and vegetable supply chain consider the issue at hand from different viewpoints, developing new strategies and finding new solutions. From the field to the point of sale, the range of topics covers the entire value chain: new challenges for growers, new strategies for marketing and logistics, the importance of innovation, international consumer trends.
There has been a substantial rise in the number of exhibitors, by 55 per cent, and a 40 per cent increase in the display space compared with last year’s event, with the result that the FRUIT LOGISTICA ’99 presents the widest range of products and services ever, from every continent. Not only are there more countries than ever before, but there are also more foreign exhibitors. Compared with last year their numbers have risen by more than 71 per cent to 271 (1998: 158). Taking part for the first time will be companies from Thailand. FRUIT LOGISTICA ’99 will occupy an overall area of 10,748 square metres (6,373 m² net) in Halls 26a, 26b and 26c on the Berlin Exhibition Grounds
Electronic data processing finds its way to the fresh produce industry…
World premiere at FRUIT LOGISTICA
The first of its kind in the world: a new kiwi with yellow flesh and smooth skin.
1000 anniversary in Hungary....
.....a reason to celebrate this event! Hungary showcases itself bigger than ever at this year’s FRUIT LOGISTICA
First official national pavilion Australia
On the occasion of his country’s first official participation in the opening press conference, Paul O’Sullivan, the Australian ambassador in Berlin, took part.
The first time there - South Africa!
In 2002 South Africa participated for the first time. Stuart Symington, CEO of Exporters Forum South Africa, Cape Town, and South African exhibitors presented the country’s produce.
“The number of people visiting our stand is phenomenal. I have travelled 10,000 kilometres in order to attend this unique trade platform. I can have discussions with my neighbour from South Africa, whom I don’t meet when I am “down there”. Stuart Symington, Fresh Produce Exporters Forum, South Africa.
"5 A Day" campaign
5 portions of fruit and vegetables every day! This simple rule is the focus of the “5 per day” campaign. People who eat 3 portions of vegetables and 2 portions of fruit every day supply their bodies many important vitamins. The nutrition campaign is supported by the “5 per Day” organization – a network of around 100 members from the areas of healthcare, science and industry. FRUIT LOGISTICA has supported this worldwide campaign from the very start (EU funding since 2002).
Internationality is one of the trademarks of FRUIT LOGISTICA
This year 65.3% of the trade visitors were international; the share of international exhibitors reached 79.6%.
Hungary participation as a new EU Member (EU since 2014)
"The FRUIT LOGISTICA is the most important trade fair for Hungary. Hungary’s long-term commercial strategy is to supply the demanding EU market with high quality fruit and vegetables. And the FRUIT LOGISTICA provides the necessary contacts“, says Dr. István Fehér, Deputy Under-Secretary at the Hungarian Ministry of Agriculture.
Fruit Logistica Innovation Award - FLIA
The FLIA (FRUIT LOGISTICA Innovation Award) makes its debut. The award recognizes outstanding innovations in the entire fresh produce supply chain, ranging from production all the way to point of sale.
Exhibitors can enter their innovative products, services or technical innovations in the competition. The trade visitors select the Innovation of the Year.
By 2016, 533 entries from 50 countries had been submitted
Winner of the 1st Innovations Awards
Jan Doldersum, Manager Marketing & Business Development, Rijk Zwaan (Netherlands) accepted the first FRUIT LOGISTICA Innovation Award:
“The timing of winning the FLIA in 2006 was really perfect. The Salanova concept was ready at that time and it gave Rijk Zwaan the ideal international platform to present this new type of lettuce.
The FLIA helped us build our brand and promote it to growers, retail, trade and fresh-cut partners. Salanova really was a game changer in the lettuce industry.”
Asia Fruit Logistica - premiere in Bangkok!
Fresh Fruit & Vegetable in Asia. Asia’s leading fresh fruit and vegetable trade show started in year 2007.
More than 3000 trade visitors from 54 countries as well as 116 exhibitors from 24 countries were part of the first ASIA FRUIT LOGISTICA. At that time the Asia Fruit Congress was held for the 10th time - with 650 visitors from 54 countries.
"The format of ASIA FRUIT LOGISTICA and Asiafruit Congress works well as there is a balance of presentations at the conference in the morning and time to network at the exhibition in the afternoon. Both the conference and exhibition are very well organised." Kevin Bezuidenhout, Marketing Manager for Taiwan, Hongkong and South East Asia, Zespri, New Zealand
FRUIT LOGISTICA worldwide
Our global network ensures that exhibitors and visitors can always find a competent local contact not only for the Berlin exhibition and congress grounds but also for events outside Berlin.
Exhibitors and visitors receive full support in Berlin or on-site directly from our 85 local international representations.
Our services range from consulting to event-related questions as well as entry requirements and questions on cultural specificities.
Partner Country Chile
Chile, this year's FRUIT LOGISTICA partner country and the leading fruit exporter in the southern hemisphere, will be represented by its leading companies and industry representatives.
The trade fair was also attended by Chilean Minister of Agriculture, Marigén Hornkohl. Other officials included: Egyptian Minister of Agriculture Amin Abaza, Greek Minister of Agriculture Sotiris Chatzigakis, Trade Minister Lic. Fredis Cerrato from Honduras, Jorge Ruede Sousa, Mexican Minister for Europe and Italian Minister of Agriculture Luca Zaia.
39 Ambassadors and a number of national delegations were on hand to represent their countries and set up new business contacts.
Convenience - the supreme discipline of freshness....
The market share of fresh-cut products continues to grow.
The market for ready-to-eat fresh produce products continues to show positive developments, although the 25% increase in growth from a few years ago can no longer be realized. Annual gains in this market segment are now around 3-4%.
Do you remember .....?
....which advertising motif we had this year? The green salad it was!
And the winner is.......
The sweet-tasting, seedless bell pepper Angello from Syngenta Seeds B.V. in the Netherlands wins the 2012 FRUIT LOGISTICA Innovation Award.
At the award ceremony, Benny Nir from Israel said, “I am very proud to have won this award.”
Machinery and Automation at FRUIT LOGISTICA
The Technical Systems segment is on course for growth and now occupies several exhibition halls.
Future Lab - Looking into the future
As an innovation platform for the international produce trade, FRUIT LOGISTICA’s “Future Lab” offers a wonderful opportunity:
Exhibitors can present products, projects or potential solutions which could soon bring innovations to the produce industry or offer a substantial contribution to the optimization of the value-added chain.
Tomorrow's technology - can be found today at FRUIT LOGSTICA
In order to accommodate the huge significance of technical solutions in the fresh produce industry, the first exclusive forum - TechStage - for Machinery and Technology premiered in 2015.
Curtain up for the TechStage!
Logistics Hub - a Premiere!
In view of the ever-increasing length and complexity of supply chains, a logistics decision might determine whether a shipment of fresh produce products can be sold. In this new forum Logistics Hub, producers, exporters and dealers receive information which helps them make the best logistical decisions for optimizing the transport of their goods.
Happy Birthday FRUIT LOGISTICA!
Thanks to all exhibitors and visitors of FRUIT LOGITICA.
Have a great FRUIT LOGISTICA 2017!