Surprises in Store – FRUIT LOGISTICA Trend Report 2019
“The fact that fresh produce plays a critical role in retail should not come as a surprise to anyone in the industry,” says Alexander Pöhl, one of the report’s lead authors. Rainer Münch, Partner at Oliver Wyman, adds: “What might not be so readily apparent, however, is just how quickly the market for fresh produce is changing. Customers now expect good quality fresh produce in every store. As a result, while grocery retail is seeking to use fresh produce to achieve a market advantage, doing so is becoming more and more challenging.”
The report is available as a free download and offers fresh insight into how a number of factors are influencing consumer demand, including health, convenience, emotion, ethics, the environment, provenance, seasonality, affordability, visual merchandising and quality.
Surprises in Store is based on one of the most in-depth fresh produce consumer surveys ever conducted, research that involved almost 7,000 consumers in 14 different markets across Europe and North America.