More visitors, more connections – the right marketing strategy
The Right Marketing Mix – Targeted Advertising
- The success of your participation at FRUIT LOGISTICA depends to a great extent on how well you present your company, your brands and your products. How will you attract attention most effectively to your stand? One key component of the right marketing mix is reaching the right target audience both before and during the exhibition, to set yourself apart from your competitors.
- In addition to advertising in the Virtual Market Place and the official printed catalogue, you should also consider using advertising on the exhibition grounds to literally make a big impression on visitors. We can offer you highly visible indoor and outdoor advertising space on the exhibition grounds, in the entrance areas and on major traffic routes near the exhibition.
Using Public Relations to the Best Effect – The Press
- Make sure the newspapers, trade press, internet and other media are informed about your participation in this exhibition, not only in your own country but also internationally. Many foreign journalists travel to Berlin to report on exhibitors from their own country. Distribute well-written press information and photographs to public and trade press well in advance of the exhibition.
- Click here for information on how we can help you plan and implement your press relations at FRUIT LOGISTICA.