Navigation | Page content | Additional information

Page content

Thinking forward – Win-win for the entire supply chain

Future Lab

February 8, 2019

11:00 - 11:30

Hall 26

Sustainability is the balance between economic success, ecological action and social expectations. In the context of global trade, it is a major challenge to reconcile these needs at all levels of the value chain.

Customer-specific solutions along the value chain mean far more than just crop protection. The aim is to create tailor-made solutions that meet the needs of society, farmers and other players in the value chain.

In addition to seeds and crop protection (chemical and biological), these include the efficient use of resources and the promotion of biodiversity while maintaining high productivity.

These measures are supported by Bayer Forward Farming as a dialogue and knowledge platform for sustainable agriculture and are embedded in partnerships along the value chain.


Christine Weiser, Editor, Fruchthandel Magazin, Fruitnet Media International GmbH


Birte Tschentke, Key Relations Manager, Bayer AG