Navigation | Page content | Additional information

Page content

It's a matter of taste

Future Lab

February 6, 2019

14:00 - 14:30

Hall 26

When will you eat more healthy vegetables? When someone is telling you how healthy they are? Market research shows that taste is the key towards a more healthy consumption. But what is taste? And what do we like? Can we influence the taste in open field vegetables? In Bejo there has been a lot of research and breeding done on this topic. It results in interesting insights in the differences in content matters and taste characteristics that can be used to market produce.


Michael Barker, Editor, Fresh Produce Journal, Fruitnet Media International GmbH


Christine Jong, Area Business Manager Western Europe, Bejo