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The new packaging law – challenges and solutions

Fresh Produce Forum

February 8, 2019

11:00 - 12:00

Hall B/CityCube Berlin

Packaging has a variety of tasks, above all to protect food. Today, however, the concept of sustainability also plays an important role, resources must be saved and the environment protected - what distinguishes sustainable packaging?
In Europe, the manufacturer of a product is also responsible for the packaging, i.e. for prevention, reuse and recycling. In Germany, this is implemented by the Packaging Act (VerpackG), which comes into force on 1 January 2019. What challenges need to be mastered? What solutions are available?

A produce industry commitment to reach a sustainable circular economy.

Packaging is a very important modern tool to protect, preserve, valorize, display, marketing produce. Without packaging would be almost impossible to export produce internationally or display in modern retailers. 

Therefore, we all need to find a sustainable solution to avoid indirect negatives impacts on the environment. Pragmatic approach is driving us together to more informations, communications, commitments from the industries to final consumers for caring about wastes, less materials, efficient packaging systems and a circular economy all over the world.



Kaasten Reh, Project Director Events & Awards, Fruchthandel Magazin, Fruitnet Media International GmbH


Massimo Bellotti, International Sales Manager, Produce Division, Groupe Guillin

Kim Cheng, Managing Director, Deutsches Verpackungsinstitut e.V. (dvi)