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Revolutionizing Fresh Produce Quality for Consumers

Future Lab

February 8, 2019

12:00 - 12:30

Hall 26

Have you ever bought an avocado and discovered in the kitchen that the fruit was not ready-to-eat? Have you ever been disappointed by the flavor of strawberries or the shelf life of a fresh cut salad? Great taste, attractive appearance, and optimal shelf life are the key drivers of fresh produce consumption. Together with 2 partners Innovative Fresh launched InQuality in Scandinavia in 2018. InQuality is a unique concept that combined instore monitoring, training and advisory services to consistently lift the quality experience for consumers in retail. During his presentation Jelger will provide insights from the retail shelf, practical examples in fresh produce and the tools to lift the quality experience for consumers. Are you ready to be the Best in Fresh?


Christine Weiser, Editor, Fruchthandel Magazin, Fruitnet Media International GmbH


Jelger de Vriend, Co-Founder, innovative fresh