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FRUIT LOGISTICA Award for Retail Excellence (FLARE)

FRUIT LOGISTICA Award for Retail Excellence (FLARE)

FRUIT LOGISTICA launches new prizes to recognise innovation and inspiration in retail

The “FRUIT LOGISTICA Award for Retail Excellence” (FLARE), will be presented to retail companies in the fresh fruit and vegetable retail sector who use innovative and inspiring ideas to motivate consumers to increase their consumption of fresh produce. This international prize will be awarded annually for the first time on Tuesday, 4 February 2020 at “Fruitnet World of Fresh Ideas”, the curtain raiser event for FRUIT LOGISTICA.

“Our aim is to help to increase the consumption of fresh fruit and vegetables. And food retailing is a key factor in this,” explains Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA. “With FLARE, we would like to recognise retailers who show an exemplary commitment to the fresh fruit and vegetable department in the supermarket”. Over the next few months, Fruitnet and FRUIT LOGISTICA will be looking for examples of exceptional performance in the retail sector. Retail organisations are also invited to submit their own direct applications for the award. An international jury of experts will then examine and select the winners. The award ceremony will be held on 4 February 2020 as part of “Fruitnet World of Fresh Ideas”.

Click here for the programme overview of the Fruitnet World of Fresh Ideas

The FRUIT LOGISTICA Award For Retail Excellence (FLARE) will be presented here for the first time in 2020. Outstanding achievements in retail are honoured in 3 categories:

- berries
- tomatoes
- merchandising

    • When? 4. February 2020, 15:00 - 18:30 hrs
    • Where? Hall A/ City Cube Berlin

The Merchandising Excellence Award is presented for specialised marketing campaigns, sales presentations, POS activities or innovative packaging ideas. The two Category Excellence Awards will focus each year on different product categories and take into consideration the entire value chain from production, sourcing, packaging, logistics, through to the point of sale. Different product categories will be selected annually. “For 2020, we have chosen tomatoes for the Vegetable Award and berries for the Fruit Award. The fresh produce industry has seen many exciting new product developments and innovative retail merchandising activities in both these categories in recent years. And this is something we wish to celebrate and acknowledge,” explains Mike Knowles of Fruitnet.

FRUIT LOGISTICA and Fruitnet, as organisers of FLARE, are also inviting companies that place value on excellence in the retail sector to join in and promote the award. “We are confident that some of the world’s leading trading companies in the fresh produce industry will want to join us in supporting these new awards as partners or sponsors. This will inevitably give the entire fresh produce business a new boost at an international level”, says Kaasten Reh of Fruitnet. Further details and information are available at and

You would like to nominate a company? Download nomination form (PDF, 1.9 MB)
Sponsor the FLARE award and raise your company´s profile! Download sponsorship application (PDF, 1.7 MB)


Mike Knowles, Fruitnet (Editor-in-Chief, Eurofruit Magazine),

Kaasten Reh, Fruitnet/Fruchthandel Magazine (Head of Events and Awards),