FRUIT LOGISTICA Briefing
FRUIT LOGISTICA Briefing 2026: AI is changing everything – are you ready for it?
Recorded on Tuesday, 20 January 2026 | online livestream
To become a leader in 2026, you need to understand AI – and to use it.
Just ahead of FRUIT LOGISTICA, we outline the most important market and technology trends at FRUIT LOGISTICA Briefing 2026.
Top industry experts discuss the key findings of the FRUIT LOGISTICA Trend Report 2026 – and they show how artificial intelligence and automation are already changing the global fruit and vegetable industry today.
The 60-minute live session focused on specific developments across the entire value added chain: from smart production and precision irrigation to autonomous robotics, AI-supported quality control, logistics optimization, and sales forecasts.
Which technologies are gaining ground? Where are new trade patterns emerging? And where are the decisive competitive advantages?
The online briefing was moderated by Chris White (Fruitnet Media) and included interviews and a panel discussion with leading figures from business and innovation.
Speakers:
- Chris White, Chairman, FRUIT LOGISTICA Advisory Board (moderator)
- David Ruetz, Senior Vice President, Messe Berlin
- Mike Knowles, Managing Director, Fruitnet Europe
- Bradford Warner, Global Head, Digital & Data, AgroFresh
- Elad Mardix, Chief Executive Officer & Co-Founder, Clarifresh
- Wouter Kuiper, Chief Executive Officer, Kubo Greenhouse Projects
The FRUIT LOGISTICA Briefing was streamed live here and on LinkedIn, the recording is available here: