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Logo Messe Berlin
5-7 FEB 2025
FRUIT LOGISTICA
5-7 FEB 2025
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FruitLog – The Newsblog for the Global Fresh Produce Business

On a trade fair stand Alexander Höller talks about the apple he is holding to two trade visitors with their backs to the camera.

2024/04/17

“An apple should be crunchy and juicy“

Alexander Höller cultivates ten apple varieties in Terlan in South Tyrol. In the interview the qualified apple sommelier talks about the taste and texture of apples at FRUIT LOGISTICA.

fruit 

consumer 

Trade 

Sustainability 

Water splashing on fresh sliced green avocado over green background.

2024/03/26

A boost for the green superfruit

The world market for avocados is booming. At FRUIT LOGISTICA, market experts showed that in Europe especially the fruit has even greater potential.

consumer 

Sustainability 

vegetables 

fruit 

Trade 

A woman and a man hold grapes in their hands and smile

2024/02/08

Launchpad for growth

A record number of countries from the MENA region are represented at FRUIT LOGISTICA. Three newcomers talk about what drives their company’s growth and why they are exhibiting in Berlin.

Trade 

vegetables 

fruit 

producer 

xxx

2024/02/08

Growth despite climate change

Extreme weather events are increasing, established growing regions are changing. Three experts talk about how fruit and vegetable production can still thrive.

innovation 

seeds 

vegetables 

fruit 

Climate change 

Portrait of a woman, Kylie Horomia, with green hair.

2024/02/08

A dream come true

After twelve years of waiting, Kylie Horomia from New Zealand finally managed to visit FRUIT LOGISTICA. We met her at the fair.

networking 

trade fair 

a woman stands smiling in front of a table with several colourful paper bags on it

2024/02/08

Safe and sustainable

Packaging protects fruit on its way to the consumer. Many innovations at FRUIT LOGISTICA target more efficient recycling – and compliance with EU directives.

Packaging 

Sustainability 

Photo of a man in front of a screen, a lorry in the background.

2024/02/07

Long shipping routes, high costs

For the refrigerated shipping industry, blocked sea routes remain a problem in 2024. That is why dialogue between shipping companies and customers is now all the more important.

commodity flows 

transport 

supply chain 

logistics 

People at the Gautier Semences stand

2024/02/07

Bucking the trend

Producers of organic products are defying the market’s declining sales and are represented on the Organic Route at FRUIT LOGISTICA in record numbers.

Certification 

vegetables 

fruit 

organic 

A white robotic arm lifts a bowl of strawberries

2024/02/07

Smart Agri for smart farmers

The Smart Agri segment at FRUIT LOGISTICA is growing year by year, reflecting the importance of digital solutions for the farming industry.

innovation 

digital technologies 

robots 

AI 

smart agri 

Sustainability 

Photo of a man, in front of him a greenhouse model with small plants.

2024/02/07

AI in the fresh produce trade

From production to quality control and through to the supply chain: AI can improve efficiency everywhere in the value chain.

automation 

AI 

digitalisation 

digital technologies 

innovation 

The portrait photo of a blonde woman, Janine Luten, in a white blazer.

2024/02/06

”The fruit industry will consolidate strongly“

Anniversary for the Holland Fresh Group: the Dutch exhibitors are at FRUIT LOGISTICA for the 25th time. CEO Janine Luten reports on what is weighing on the industry – and on causes for optimism.

fruit 

vegetables 

supply chain 

transport 

commodity flows 

A person in a white coat examining tomatoes in a greenhouse.

2024/02/06

Everything under control

Climate change, dwindling resources and a rising global population require new strategies for producing food. Controlled environment agriculture can play a decisive role.

Controlled Environment Agriculture 

Climate change 

Sustainability 

greenhouse technology 

automation 

vegetables 

AI 

digitalisation 

innovation 

A picture of a woman, Natasha Solano, holding various fruits in her arms.

2024/02/06

Openness and diversity

The photo exhibition entitled Faces of Fresh Produce in Hall 27 portrays decision-makers in the fresh produce business and includes a photocall for trade visitors to FRUIT LOGISTICA.

fruit 

vegetables 

trade fair 

A photograph showing a hand holding a smartphone, in the background people in the exhibition halls.

2024/02/06

How to FRUIT: 10 tips for your visit

Whether for a free early morning coffee or smart directions – this brief guide will help make your visit to FRUIT LOGISTICA a success.

Trade fair visit 

After Work 

Networking 

Catering 

The cover of FRUIT LOGISTICA’s issue of the European Statistics Handbook with white letters on a red background.

2024/02/01

“The discounters were the real winners”

The European Statistics Handbook provides a detailed analysis of the European fruit and vegetable market. An interview with Michael Koch from the Agricultural Marketing Information Company (AMI)..

European Statistics Handbook 

consumer 

organic 

fruit 

vegetables 

storage 

seeds 

information 

producer 

A trade visitor fills in her ballot paper for the FRUIT LOGISTICA Innovation Award 2023.

2024/01/08

Brilliant solutions, all-new flavourstrade

The FLIA and FLIA Technology 2024 nominees have been announced and will compete for the coveted awards at FRUIT LOGISTICA.

automation 

fruit 

vegetables 

machinery&technology 

research and development 

seeds 

AI 

robots 

digitalisation 

digital technologies 

innovation 

information 

consumer 

greenhouse technology 

organic 

Packaging 

logistics 

storage 

cultivation technology 

fresh convenience 

producer 

The video shows Startup Day 2023.

2023/12/14

Fresh ideas for the fruit trade

20 selected startups will introduce themselves at FRUIT LOGISTICA 2024. It is evident that logistics in particular are becoming more digital, while greenhouses are also employing new technologies.

automation 

fruit 

vegetables 

machinery&technology 

research and development 

energy 

seeds 

supply chain 

transport 

trade fair 

smart agri 

AI 

robots 

digitalisation 

digital technologies 

innovation 

information 

commodity flows 

start-ups 

The video shows a Meet the Experts interview with Tim Watkins, Sinclair.

2023/11/28

Meet the Expert – Tim Watkins, Sinclair

How can the billions of fruit labels used around the world every year stick to a more environmentally friendly path?

consumer 

fruit 

commodity flows 

berries, blueberries  

producer 

The video shows a Meet the Experts interview with Stefan Spanjaard from Agrovision.

2023/11/09

Meet the Experts – Stefan Spanjaard, Agrovision

El Niño has cut global blueberry supply dramatically, but investment in more resilient and dependable varieties seems to offer a path to profitability and a chance to meet new market demand.

consumer 

fruit 

commodity flows 

berries, blueberries  

producer 

nominees and winners of the FRUIT LOGISTICA Innovation Award 2023

2023/10/10

Apply now for the FRUIT LOGISTICA Innovation Award 2024

Exhibitors can submit their entries now. Jan Doldersum, manager, Chain & Retail for the three-time winner Rijk Zwaan, explains why taking part is worthwhile.

Sustainability 

consumer 

fruit 

vegetables 

machinery&technology 

fresh convenience 

research and development 

seeds 

trade fair 

innovation 

Michaela Schneider, Business Development manager at Fyffes

2023/01/25

Five questions for Michaela Schneider

As Business Development manager, Michaela Schneider is head of marketing activities at Fyffes. On the thirtieth anniversary of FRUIT LOGISTICA she talks about the importance of the fair.

Sustainability 

30 years FRUIT LOGISTICA 

consumer 

fruit 

Bianca Bonifacio, Internationalization & Exhibitions manager at C.S.O. Italy

2023/01/18

Five questions for Bianca Bonifacio

Bianca Bonifacio, Internationalization & Exhibitions manager at C.S.O. Italy, talks about FRUIT LOGISTICA’s importance for Italian producers.

30 years FRUIT LOGISTICA 

consumer 

fruit 

Sustainability 

Carla Vercher, international trade manager at Bollo International Fruits

2023/01/11

Five questions for Carla Vercher

As international trade manager at Bollo International Fruits, Carla Vercher is a long-standing exhibitor at FRUIT LOGISTICA. On its thirtieth anniversary she talks about the importance of the fair.

Sustainability 

30 years FRUIT LOGISTICA 

consumer 

fruit 

Franz Schaden, former head of Marketing, OPST (Obst Partner Steiermark)

2023/01/04

Five questions for Franz Schaden

Franz Schaden from OPST (Obst Partner Steiermark) has accompanied FRUIT LOGISTICA since its launch. In the interview he talks about its significance for the apple brand ’frisch – saftig – steirisch’.

30 years FRUIT LOGISTICA 

consumer 

fruit 

organic 

networking 

Paco Borrás, former commercial director and deputy general manager at Anecoop and now consultant in the agri-food sector

2022/12/21

5 Questions for Paco Borrás

Paco Borrás, former commercial director and deputy general manager at Anecoop and now a consultant in the agri-food industry, looks back on 30 years of FRUIT LOGISTICA.

consumer 

fruit 

vegetables 

innovation 

Sustainability 

30 years FRUIT LOGISTICA 

Kristian Möller, Managing Director, GLOBAL GAP

2022/12/14

Five questions for Dr. Kristian Moeller

In this interview marking the thirtieth anniversary of FRUIT LOGISTICA, the managing director of GLOBAL GAP talks about his experience with the trade fair and the future of the sector.

consumer 

vegetables 

Packaging 

sorting 

digitalisation 

digital technologies 

commodity flows 

Certification