Machinery & Technology
Innovations that drive the industry forward.
Growth depends on having the right kit.
If you want to stay ahead of the competition, you have to look ahead and see which technological trends will set the tone in future. FRUIT LOGISTICA acts as an interface where advanced machinery and innovative technologies meet the needs of the fresh produce industry. Be it high-tech machines for processing, futuristic innovations for producers, or advanced greenhouse systems: efficiency and sustainability are in constant demand.
Focus areas
From high-tech machinery to digital farming solutions – this segment highlights the technological future of the fresh produce sector.
- Processing lines: from harvest to packaging
- Cultivation technology: robots, sensors, irrigation, climate control
- Greenhouse technology: vertical farming, automation
- Smart Agri: AI, data analytics, precision agriculture
Discover exhibitors & products
Looking for a specific product or want to find out which companies from the Fresh Produce sector will be exhibiting?
Use our FRUIT LOGISTICA online platform to research exhibitors and products before your visit. In the exhibitor directory, simply select “Fresh Produce” under “Categories” to discover relevant companies and plan your meetings.
The exhibitors at FRUIT LOGISTICA 2027 will be listed on the online platform starting this fall.
Events & Specials
Machinery & Technology is where new ideas become tangible solutions. Discover dedicated areas and events showcasing innovation, technology and the next generation of industry solutions.
Startup World
In the Startup World, startups showcase smart technologies and fresh ideas for the entire fruit trade.
Halle 3.1.
Innovation Zone
Innovative products, services and technologies showcase how the industry is evolving – from production to retail.
Innovation Zone | Hall 3.2.
Innovation Award
The FRUIT LOGISTICA Innovation Award (FLIA) recognises outstanding innovations in Fresh Produce and Technology. Discover all nominated innovations in the Innovation Zone.
Innovation Zone | Hall 3.2
Smart Agri: digital revolution in agriculture.
New technologies can help meet growing demand for food while also reducing food waste. Digitalisation has already helped farmers to make their production more efficient, profitable, and environmentally friendly. In the Smart Agri exhibition area, innovative companies present digital solutions for pest control, climate and soil monitoring, AI tech that can estimate yields, systems that support decision-making, flying autonomous drones to harvest fruit, software designed for precision farming, and much more.
Hall 3.1.
Keynotes on Mashinery & Technology
Three days of practical knowledge, inspiration and industry exchange: Discover selected sessions covering current topics in production, trade, sustainability, technology and logistics.
The programme will be published soon.
Newsblog
Knowledge and exchange are at the core of FRUIT LOGISTICA. Throughout the event and all year round, we offer a wide range of formats and content that make expertise, trends, and innovation in the fresh produce industry tangible. Read the latest technology topics in our blog:
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Mashinery & Technology across the exhibition grounds
Five halls make up the Mashinery & Technology area at Messe Berlin (Hall 1.1., 2.1., 3.1., 4.1. & 5.1.). The smart agri area can be found in hall 3.1. & the Innovation Zone in 3.2.
Get an overview of the different areas and plan your visit.
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