FRUIT LOGISTICA Daily on Wednesday

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2025

Business grows as information grows. In our Daily, you'll find what drives the global fresh produce industry, discover solutions and get to know pioneering minds.

A man in a modern office, white shirt, dark vest. With his arms crossed, he looks friendly into the camera.

“I still see really good potential for FRUIT LOGISTICA”

The world's largest fruit trade show has a new director: Alexander Stein has been Director of FRUIT LOGISTICA since February 1. In this interview, he tells us what he expects from his first FRUIT and what he is particularly looking forward to.
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Cover of the European Statistics Handbook 2025 from FRUIT LOGISTICA with a green background, Europe map, and fruit and vegetable trade info.

"The real winner is the consumer"

The European Statistics Handbook describes the situation in the European fruit trade with detailed analyses. Author Michael Koch from Agrarmarkt-Informations-Gesellschaft (AMI) talks about opportunities, challenges and profiteers in the sector.
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A woman's hand puts a note in a box with ballot papers, in which trade visitors vote for FLIA and FLIA Technology 2025.

Who is your favorite for the FLIA and FLIA Technology 2025?

Vote for the FRUIT LOGISTICA Innovation Awards 2025! Ten finalists with ground-breaking innovations are up for election. And it's so easy to take part in the vote.
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Startup Day 2024: Young entrepreneurs and trade visitors exchange ideas at exhibition stands on a pink carpet.

Fresh ideas for the fruit trade

Into the future with digitalisation: 20 international young companies will be presenting their products and projects at Startup World - from root analysis and robot-assisted packing solutions to harvest forecasts with AI.
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Five stages, 100 speakers, we offer you a selection here. All events can be found in the app and on the FRUIT LOGISTICA Online platform.

Digital innovation redefining the supply chain

The rapid digital transformation means that the food industry is constantly evolving. Technological progress is constantly redefining communication and, above all, supply chains with suppliers and consumers.

Location: Hall 23 | F-01
Time: 10 - 11 a.m.

Sensor traps and artificial intelligence against pests

Real-time monitoring of insect pests is the first step in developing a targeted and sustainable control strategy. Traps supported by artificial intelligence can be a valuable aid here. How do they work and where do we stand?

Location: Hall 7.2a | B-10
Time: 11 – 11.30 a.m.

Global outlook on the international reefer market

Refrigerated sea transport plays a crucial role in the global supply chain, enabling the worldwide transport of large quantities of fruit and vegetables. The session offers insights into the refeer shipping industry and its future.

Location: Hall 26 | A-99
Time: 10 - 11 a.m.

Sustainable packaging for fruit and vegetables

DS Smith is a leading supplier of sustainable fibre-based packaging. Corrugated board fulfils legal requirements and promotes the circular economy. In his presentation, expert Volker Quaas shows sustainable packaging solutions for companies.

Location: Hall 2.1 | A-40
Time: 2-2.20 p.m.

Smart Agri: The digital revolution in farming introduction

Location: Hall 3.1 | D-10
Time: 9.45 – 9.50 a.m.

Can vertical farming be sustainable and profitable - lessons learnt

Location: Hall 3.1 | D-10
Time: 2 – 3 p.m.

Imprint

Susanne Tschenisch
Global PR Manager FRUIT LOGISTICA

susanne.tschenisch@messe-berlin.de
T: +49 30 30382295
Messe Berlin GmbH
Messedamm 22, 14055 Berlin, Germany

Management Board: Dr. Mario Tobias (CEO), Dirk Hoffmann (COO)
Chairman of the Supervisory Board: Dr. Eric Schweitzer
Amtsgericht Charlottenburg (District Court), HRB 5484 B (Commercial Code)