Industry Trends – Fresh Produce Forum
Despite the avocado frenzy during Super Bowl season, market data suggests a lucrative, untapped opportunity for imported avocados in the middle of the year, according to expert Antonio Lizano.
Consumers in the US are renowned for their unrivalled avocado consumption, especially in February when the Super Bowl rolls into town. But according to Antonio Lizano, director of business intelligence at AgTools, there is still plenty of room in market for imported avocados. As he showed during his talk at Fruit Logistica, volume and price trends in the middle part of the year certainly suggest there is an untapped commercial opportunity.
This newsblog article was created in co-operation with Fruitnet Media International.