Accreditation guidelines of Messe Berlin
As an exhibition organiser we want to make it easier for journalists to access information about our events and our company by offering accreditation. Accreditation is awarded exclusively for the purposes of journalistic reporting.
The following persons are entitled to media accreditation: Persons from Germany or abroad who can provide the following proof of journalistic (including photojournalistic) employment (related to the topic of the exhibition in question):
a. By presenting by-line articles published no earlier than six months before the time of the event.
b. By presenting a legal notice in which they are named as editors, permanent editorial staff or authors, and which is no older than three months at the time of the event.
c. By presenting a written commission from a complete editorial office, in the original, relating to the current exhibition.
d. By means of a weblink to an online publication that is well established in the industry community in question and that can prove an adequate reach. In these cases, advance accreditation is necessary due to the extra verification effort. Online media of this type must have been in existence for at least three months, must produce regular entries and the most recent article relating to the topic of the exhibition must be no older than three months. (In individual cases, separate, more detailed accreditation rules may be specified for bloggers, with a separate status for bloggers.)
e. By presenting a document no older than six months stating that they work for a school magazine, or by presenting a valid ID from a youth press organisation, or by presenting written confirmation from a school stating that they work for the school magazine in an editorial capacity.
f. Holders of a valid press card from a German or foreign journalists’ association.
We point out that presenting a press card is generally not, in itself, sufficient grounds for accreditation. The exhibition organiser reserves the right to request further proof of journalistic employment as specified in items a to e.
Credentials should be presented in German or English. The exhibition organiser reserves the right in individual cases to also demand presentation of a valid photo ID. There is no automatic right to accreditation. If necessary, the exhibition organiser shall exercise its domiciliary rights.
The following groups of persons shall not be accredited:
- Persons without journalistic credentials, such as account managers, sales managers, advertising managers or webmasters, PR consultants and private companions.
- Germans resident in Germany who present a foreign press Card.
- Persons who present a written commission from a freelance journalist.
- Persons who are exclusively active in social networks in a private capacity.
Accreditation for bloggers and influencers
To be accredited, you must demonstrate a clear thematic connection to FRUIT LOGISTICA. Relevant content should relate to one or more of the following topics:
Fresh produce
Articles dealing with the cultivation, processing, trade, and trends relating to fresh fruit and vegetables, including variety, production sustainability, and quality standards.
Machinery and technology
Articles focusing on innovative technologies and machinery along the entire value chain, from harvesting and packaging to quality control and digitalisation in the production process.
Logistics
Articles on transporting and supplying fresh fruit and vegetables, covering topics such as cold chains, global goods traffic, sustainable packaging, infrastructure, and supply chain management in the fruit sector.
The following applies to blogs:
- The blog must have been in existence for at least six months.
- Regular posts relevant to the topic must be published and written by the blogger who submitted the application (named in the imprint or signed with their name).
- The blog should have an average reach of at least 1,000 unique visitors per month.
- The visibility and relevance of the blog will be assessed based on a media kit (see ‘Required evidence’).
- Only blogs without a sales channel will be accepted.
Required evidence:
During the accreditation process, please upload a current media kit in either German or English. It must contain the following information:
- Reach figures (e.g. unique visitors, page impressions and dwell time) for each of the last three months.
- verifiable reach figures, supported by screenshots from analysis tools such as Google Analytics or Statify (profile name and date must be clearly visible).
The following applies to social media channels:
Creators with a large reach and industry-relevant content can also be accredited, provided they meet the following minimum requirements:
- Instagram: 50,000 subscribers
- TikTok: 10,000 subscribers
- LinkedIn: 6,000 subscribers
- YouTube: 5,000 subscribers
Due to the increased verification effort, bloggers and influencers must obtain accreditation in advance. If possible, please submit your accreditation request by 28 January 2026, one week before the event begins. Only a limited number of people will be accredited per blog or social media channel. In individual cases, the organisers may impose further restrictions.
Emanuel Höger
Spokesman
Senior Vice President
Corporate Communication
Messe Berlin Group