Press Release
FRUIT LOGISTICA 2026: New Product Showcases celebrate their premiere
FRUIT LOGISTICA launches new innovation format: Eleven new products from the Fresh Produce, Machinery & Technology and Logistics segments provide strong impetus.
FRUIT LOGISTICA 2026 is sending a clear signal for innovation: the New Product Showcases are a new format that puts selected new products in the spotlight. In a central, curated special area, the leading trade show for the global fresh produce business will present eleven groundbreaking innovations from the Fresh Produce, Machinery & Technology and Logistics segments.
“The industry is developing rapidly, and that's precisely what we're showcasing with the New Product Showcases,” says David Ruetz, Senior Vice President at Messe Berlin. “This new format brings innovations to the heart of the trade show, where they will have the greatest impact on international decision-makers.”
Eleven innovations. One stage. Maximum attention.
The New Product Showcases bring together a range of new products from across the entire value-added chain, including new varieties, intelligent technologies, sustainable packaging, and logistics solutions. These are the New Product Showcases for 2026:
BEAUTY™ Strawberry – This is a 100% day-neutral strawberry variety with no chilling requirement. It is suitable for both cold and warm climates. It produces early yields and has a long season. The fruit is aromatic, shiny and firm, and has an excellent shelf life.
Crunshella – This innovative, spoon-shaped salad product has a fresh taste and an extra crunch. It is ideal for salads, toppings, tapas and wraps, and is versatile, modern and ready to use.
Tribelli® Seedless – The next evolutionary stage of mini pointed peppers is here: they are seedless, sweet, crunchy and extremely convenient to eat. They have been developed to the highest standards for optimum enjoyment and are renowned for their sensory quality.
Saiko Star F1 – A red baby plum tomato with a sweet taste, firm texture and uniform colour. Its high resistance to ToBRFV and Cladosporium ensures reliability throughout the entire supply chain.
Red Power – Red pointed cabbage with a distinctive colour, a fresh and slightly sweet taste, and a stable texture when eaten raw or cooked. It is available all year round and can be seamlessly integrated into existing cultivation systems.
Air Fryer Potatoes – These are specially selected potatoes for the air fryer. Their uniform size ensures even cooking, optimal texture and a golden colour, making them perfect for modern cooking habits.
net pak® is a fully compostable net packaging system from Poly-clip System for fruit and vegetables, which replaces plastic nets with certified organic materials.
HORTISCAN – A fully automated drone and AI system for greenhouses. The drones fly autonomously, capturing high-resolution image data and detecting stress factors at an early stage. This supports targeted measures for higher yields and better quality.
Jiffy Gel – A biodegradable, gel-based substrate for controlled cultivation. It is sterile, peat-free and flexible in use, making it ideal for efficient, safe and sustainable propagation systems.
SharpTek Punnet – This innovative, fully recyclable mono-material packaging is ideal for delicate berries. It protects the fruit itself without the need for additional padding and reduces packaging weight by 17%.
Ravipack Snap & Go – Smart rPET packaging with detachable mini punnets. It is designed for impulse purchases and optimal portioning to reduce food waste, making it perfect for mobile consumers.
FRUIT LOGISTICA 2026 is strengthening its position as the global innovation platform for the industry with its New Product Showcases, bringing new products to life for around 67,000 international trade visitors from over 150 countries.
Note for media representatives: Photos of the New Product Showcases are available for download here.
About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade show for the global fresh produce business, covering the entire supply chain from producer to consumer. At FRUIT LOGISTICA 2025, more than 2,600 exhibitors from over 90 countries presented their products, services, and technical solutions. The event was attended by 67,000 buyers and trade visitors from 151 countries. The next FRUIT LOGISTICA will take place in Berlin from 4 to 6 February 2026.
As part of a global network, FRUIT LOGISTICA also has a presence throughout the year. Alongside ASIA FRUIT LOGISTICA and its regional meet-ups in China, Thailand and Peru, as well as the worldwide Fruitnet congresses, it brings together over 3,600 exhibitors and more than 120,000 industry experts each year.
About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.