Press Release

Fresh produce business leaders from across the globe braved Germany’s coldest winter in 15 years on 4-6 February 2026 to kindle valuable new connections at FRUIT LOGISTICA, the world’s number one fruit and vegetable event. Despite freezing conditions which saw departing flights grounded, the show’s around 90,000 participants still found their way home after three days of innovation, networking, and learning. “We were so impressed with the way our trade visitors and exhibitors rose to last week’s challenges, as fresh produce people so often do,” said David Ruetz, Senior Vice President of Messe Berlin. “This is a resilient industry, one that knows how to handle challenging conditions and logistical hurdles. So it was no surprise that, despite the snow, everyone on the show floor remained focused, energetic and productive.”

There was plenty on offer to excite and inspire those who attended – four in five of whom visited from outside Germany. From cutting-edge developments in production, marketing, packaging and technology throughout its exhibition halls, to the most relevant, insightful talks and discussions on a range of vital topics across its conference stages, FRUIT LOGISTICA 2026 strengthened its position as the sector’s undisputed centre of business knowledge. The annual FRUIT LOGISTICA Innovation Awards underlined their role as the industry’s standard-bearer for progress and productivity, while zones including the Startup World, New Product Showcases, and Smart Agri Area all highlighted essential advances in the business. All of which made it an unbeatable international meeting.

Both exhibitors and trade visitors gave FRUIT LOGISTICA 2026 very good marks. The results of the representative trade visitor survey confirm a high level of satisfaction with both the business success and the event content. Exhibitor representatives are also very satisfied with FRUIT LOGISTICA 2026. Numerous business deals ensure a positive conclusion to the trade fair.

According to initial trends from the exhibitor survey, 9 out of 10 exhibitors are satisfied with their business results. Just as many are already planning to return to the trade fair in 2027. The most important goals of ‘company presentation’, ‘new customer acquisition’ and ‘existing customer care’ were all achieved to a high degree.

The preliminary results of the representative trade visitor survey also show a high level of satisfaction: well over 90% of participants expressed a positive overall impression of FRUIT LOGISTICA 2026 and would recommend the event to their colleagues or business partners. Nine out of ten respondents are already planning to visit the event again next year.

FRUIT LOGISTICA 2026 impressed both in terms of business and content: more than 95% of the trade visitors surveyed confirmed their satisfaction with the commercial success of their visit to the trade fair. Nine out of ten praised the wide range of products and services on offer, and just as many said they had achieved their most important goals of making new contacts and learning about new products.

Photos of the exhibitors quoted below.

Gabriel Glerum, Sales Developer, Agurotech, Netherlands

FRUIT LOGISTICA was very well organized, even with these tough weather conditions. Personally I never had ten minutes of free time, because there were so many meetings. On top of that I discovered fruits that I didn't even know existed.

Ahmed Magdy, Regional Sales Manager, Agroland, Egypt

For sure FRUIT LOGISTICA is the biggest fruit fair in the whole world. It is the best place to meet our partners and find new partners in our field.

Sehreena Maqbool, Assistant Manager Agricultural and Processed Food Products Export Development Authority, Ministry of Commerce & Industry, India

APEDA is at FRUIT LOGISTICA for the first time since 2019 and I have to say it has been the right decision to come here. It is the perfect platform to display the rich diversity of fruits and vegetables from India. Meeting so many of our business partners is really valuable for us.

Piedad Coscolla, Vice-President of Brand and Cooperative Product Brand, Anecoop, Spain

We are part of FRUIT LOGISTICA since the time, it was part of Grüne Woche – so we come here for many, many years. It is a really important meeting point for us, because a lot of partners from Eastern Europa come here.

Daniel Soares, International Director, Interfel, France

FRUIT LOGISTICA 2026 was a good surprise for us, because we had a lot of good meetings and leads. So it is very important for us to be here. The atmosphere was also very nice.

Natalina Pedro, Comercial, Aurora World, Portugal

This is my fifth FRUIT LOGISTICA and as every year, I am very happy to be here. The most impressive thing to me is the variety of fruits you can experience here.

Patricia Sagarminaga, Global Dircector Marketing & Communication, AMFRESH Group, Spain

FRUIT LOGISTICA is place to meet, to connect, to share and to move the future of fresh. My personal highlight in all the years was to win the FLIA in 2025 for our blood orange Onyx. This year we are nominated again.

Matthias Ment, Managing Director, Kirchdorfer Spargel und Beerenfrüchte, BVEO, Germany

I have been coming here every year for at least 15 years and I am always impressed by the innovations. As a producer organization, FRUIT LOGISTICA is very important to us as a gateway to the market.

Sergio Torres, Senior VP Commercial, Camposol, Peru

All our customers, suppliers and business stakeholders come to FRUIT LOGISTICA to meet each other. So we have very productive meetings. As a special highlight we launched our new company Camposol Origin during this year’s FRUIT LOGISTICA.

Gustavo Colombo, Trade Promotions, Agencia Argentina de Inversiones, Argentina

FRUIT LOGISTICA is a key show for Argentine fruit companies. This year we have approximately 27 Argentine companies taking part. They are very happy for the possibility of meeting their partners from all over the world.

Steve Alaerts, Director, Foodcareplus, Belgium

FRUIT LOGISTICA is still the largest platform in the world in our business, a lot of visitors take a lot of time for their conversation. People come for learning and experiencing. For me, FRUIT LOGISTICA is the show that really appreciates also the value of other stakeholders involved.

Armin Rehberg, CEO, SanLucar, Germany

FRUIT LOGISTICA is always like coming home for us. It is one of the most important marketplaces for fruit and vegetables. Here, we can have incredibly interesting and constructive discussions with producers, farmers, and customers.

Alfonso Dozzi, Marketing & Communications Manager, Aweta, Netherlands

It is my first FRUIT LOGISTICA and I have to say it is a fantastic event. What the various suppliers show here is very impressive. The portfolio of the producers is absolutely mindblowing. Seeing the whole world of fruit coming together is really amazing.

Christophe Nivet, Communications Operations Manager, MAF RODA AGROBOTICS, France

We have got contact with quality. We are able to meet our customers as to find new customers. It is one of our major events to find new contacts.

Diego Vezzani, Sales & Technician, Europrogress, Italy

FRUIT LOGISTICA is a great joy for us. We have fantastic meetings with our partners. It is a pleasure to be part of it.

Ard Flier, Owner, Flier Systems, Netherlands

FRUIT LOGISTICA is an excellent show. I have met people from all over the world. The organization was very well, too.

Tomas Alvarado, Regional Sales Manager, Hectre, Spain

I had a wonderful time at FRUIT LOGISTICA. We had very many good talks and generated a lot of leads and new contracts.

About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade show for the global fresh produce business, covering the entire supply chain from producer to consumer. Around 2,600 exhibitors from approximately 90 countries presented their products, services and technical solutions at Fruit Logistica 2026. The event was visited by around 90,000 participants from 151 countries.

As part of a global network, FRUIT LOGISTICA also has a presence throughout the year. Alongside ASIA FRUIT LOGISTICA and its regional meet-ups in China, Thailand and Peru, as well as the worldwide Fruitnet congresses, it brings together over 3,600 exhibitors and more than 120,000 industry experts each year.

About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.