Keeping things fresh: What does a modern cold chain look like in practice?
How do fruit and vegetables stay fresh on long journeys? And how can supply chains become faster, more sustainable and more resilient at the same time?

Getting fresh products safely from the field to the retail shelf is a logistical challenge. In the first few hours after harvest, delays, unsuitable temperatures or unnecessary handling times can affect quality and shelf life. What matters, therefore, is not only speed and an uninterrupted cold chain, but also close coordination between all parties along the supply chain.
In Episode 5 of the second season of the FRUIT LOGISTICA Podcast, Fruitnet host Tom Joyce speaks with Alfred Whitman, Global VP Perishables and Agriculture at DP World. Together, they explore how modern logistics solutions can help ensure that perishable products reach their destination fresh, safe and reliable.
The discussion focuses on controlling temperature and humidity, improving traceability and finding ways to avoid unnecessary waiting times. Digital solutions, real-time data and predictive analytics also play an important role. But technology alone is not enough: efficient infrastructure, reliable partners and closer collaboration from growers to retailers are equally crucial.
The conversation also shows how closely freshness and sustainability are linked. Shorter routes, fewer delays and a better combination of road, rail, barge and sea transport can not only reduce emissions but also help cut food loss.
How can performance, sustainability and resilience be balanced? And how can supply chains prepare for disruptions that no one can foresee today?
Listen now and find out more.
This podcast episode was created in partnership with Fruitnet Media International.