Presse-Information

We are pleased to invite you to the International Media Briefing of FRUIT LOGISTICA 2025, which takes place digitally on 21 January 2025, at 3 p.m. (CET) at the following link:

International Media Briefing - FRUIT LOGISTICA

This year’s briefing focuses on a highly relevant topic: The Impact of Political Decisions on the Global Fruit and Vegetable Industry. Our discussion addresses the potential consequences of any upcoming political measures announced by future U.S. President Donald Trump who is inaugurated the day before on 20 January 2025. We will discuss the expected significant tariff increases, and how they may affect global trade.

The online media briefing is moderated by Chris White, Managing Director of Fruitnet Media International, Fruit Logistica’s official media partner. Our distinguished speakers include:

- David Ruetz, Senior Vice President, Messe Berlin

- Richard Schouten, Managing Director, GroentenFruit Huis

- Philippe Binard, General Delegate, Freshfel Europe

- Cathy Burns, President and CEO, International Fresh Produce Association (IFPA)

The media briefing will be live-streamed and recorded. Following the event, the recording will be made available in the press section of the FRUIT LOGISTICA website for flexible on-demand viewing.

Take this opportunity to gain early insights into the key challenges and trends shaping the international fruit and vegetable industry and engage directly with industry experts.

We look forward to your participation and an engaging discussion!

For further information or questions, please feel free to contact me.

Kind regards,

Susanne Tschenisch
PR Manager FRUIT LOGISTICA

About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade show for the globalfresh produce business and and represents the entire value added chain of the fruit and vegetable sector, from producer to the point of sale. At FRUIT LOGISTICA 2024 more than 2,770 exhibitors from 94 countries displayed their products, services and technical solutions. Some 66,000 buyers and trade visitors from 145 countries took part in the event. The next FRUIT LOGISTICA will take place from 5 to 7 February 2025 in Berlin.

About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.