Presse-Information
Invitation: Why you really can’t afford to ignore AI - FRUIT LOGISTICA Briefing 2026
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AI isn’t a topic for tomorrow – it’s already determining costs, quality, and delivery reliability in fresh produce today.
If in 2026 you still work with manual processes, vague forecasting, and reactive quality control. then it’s almost certain you’ll be having a hard time: higher losses, ever greater cost pressures, more unstable supply chains – and competitors who manage things faster and more precisely than you do.
At the FRUIT LOGISTICA Briefing 2026, we condense the most important findings from the FRUIT LOGISTICA Trend Report 2026 into a compact 60-minute live session – and show you what is really happening right here and right now: which AI applications are already scaling in the market, which automation is gaining ground, and where the decisive efficiency levers are located along the supply chain.
It’s your value-add in just 60 minutes:
• Which AI is having a measurable impact today (quality assessment, forecasts, logistics optimisation)
• Where can automation cut your immediate costs and improve quality and consistency for you
• Which developments will standardise in the next 12-24 months (e.g. autonomous harvesting, non-destructive quality analysis, smarter cold chain management)
• What this all means for trade patterns and security of supply – and how companies need to respond
Participants:
Chris White, Chairman, FRUIT LOGISTICA Advisory Board (moderator)
David Ruetz, Senior Vice President, Messe Berlin
Mike Knowles, Managing Director, Fruitnet Europe
Bradford Warner, Global Head, Digital & Data, AgroFresh
Elad Mardix, CEO & Co-Founder, Clarifresh
Wouter Kuiper, CEO, Kubo Greenhouse Projects
Date: Tuesday, 20 January 2026
Time: 1 p.m. (CET)
Livestream: FRUIT LOGISTICA website & LinkedIn
Available afterwards: Recording on the FRUIT LOGISTICA website
Come join us and start FRUIT LOGISTICA 2026 with a knowledge advantage.
About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade show for the global fresh produce business, covering the entire supply chain from producer to consumer. At FRUIT LOGISTICA 2025, more than 2,600 exhibitors from over 90 countries presented their products, services, and technical solutions. The event was attended by 67,000 buyers and trade visitors from 151 countries. The next FRUIT LOGISTICA will take place in Berlin from 4 to 6 February 2026.
As part of a global network, FRUIT LOGISTICA also has a presence throughout the year. Alongside ASIA FRUIT LOGISTICA and its regional meet-ups in China, Thailand and Peru, as well as the worldwide Fruitnet congresses, it brings together over 3,600 exhibitors and more than 120,000 industry experts each year.
About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.