What more can eastern Europe bring to the fresh produce table?
Poland has become a major force in fresh produce – from berries to apples. But can it stay ahead?
In this episode of the FRUIT LOGISTICA Podcast, recorded live at the 2025 show in Berlin, we turn our attention to Poland – a country whose fresh produce sector is expanding rapidly on the global stage. Host Carl Collen talks to two industry leaders: Jan Nowakowski, owner and manager of apple exporter Genesis Fresh, and Dominika Kozarzewska, president of leading berry supplier Polskie Jagody.
From berry tradition to global expansion
Poland is now the EU’s top berry producer and the world’s largest exporter of frozen berries. What’s behind this success? Dominika explains how generational farming knowledge, excellent growing conditions and investment in post-harvest infrastructure have made Polish berries a global player – with exports reaching over 25 countries across four continents.
Big apples, bigger ambitions
Meanwhile, Jan sheds light on Poland’s position as Europe’s leading apple producer. With new varieties, global market outreach, and strategic shifts in logistics, Polish apples are now making their mark far beyond Europe – in Asia, Africa, and even Latin America.
Challenges ahead – and the tools to tackle them
But success comes with challenges. Rising labour costs, climate change, and pressure to improve quality are forcing Polish producers to adapt fast. Both guests highlight the importance of marketing, varietal innovation, and – above all – technology. From AI-powered quality control to collaborative R&D clusters like Poland’s Horticulture of the Future, the sector is investing heavily in the tools needed to stay competitive.
Premium vs. standard – the market divides
As the conversation turns to the future, Dominika predicts a clear split in the berry market between premium and standard categories, driven by consistent quality and consumer expectations. Jan sees innovation and automation as unavoidable steps – and welcomes them.
Poland may be in Central Europe – but its sights are set far wider
Will the country’s fruit and veg sector continue to thrive on the global stage? Or will climate, labour and logistics challenges force a rethink? Tune in to find out.
This podcast episode was created in co-operation with Fruitnet Media International. Comments, questions and suggestions are welcome on our social media channels.