Meet the Experts – Christelle Bertin, Blue Whale
Find out how fresh produce companies can secure their future place in the market by investing to protect the planet, support growers, and benefit consumers.
Most people in the fresh produce business understand that sustainability is one of the industry’s biggest challenges. But it’s a term that means so many different things in different parts of the supply chain. As Christelle Bertin of French apple producers’ consortium Blue Whale explains, a successful strategy on sustainability involves investment and effort across the board to support the environment, growers, and consumers. And with its wide-reaching project (Re)Generation Fruit, that’s exactly what the company is attempting to do.
This newsblog article was created in co-operation with Fruitnet Media International.