Trading in tough times: How can the fresh produce business cope with global disruptions?
Global trade is under pressure: tariffs, climate risks, and rising costs are reshaping fresh produce logistics. How can the industry stay resilient in uncertain times?
The international fresh produce trade has rarely faced as much uncertainty as it does today. From geopolitical tensions and tariffs to rising costs and lingering post-pandemic disruption, moving fruit across borders has become more complex, risky, and expensive. Our guests discuss the most pressing trade and logistics challenges facing the industry right now.
In the first episode of Season 2 of the FRUIT LOGISTICA Podcast, Tom Joyce, editor at Fruitnet Media, speaks with two leading industry voices: Philippe Binard, General Delegate at Freshfel Europe, and Gregg Palmer, Vice President of the Canadian Produce Marketing Association (CPMA). Together, they explore how global trade is evolving – and what it means for fresh produce businesses worldwide.
New trade dynamics, new challenges
One thing is clear: the global trade environment is changing at unprecedented speed. New agreements are being negotiated in record time, while others are revised or withdrawn just as quickly.
But what does this volatility mean for companies that depend on long-term planning?
Can stable trade relationships still exist in such an unpredictable landscape?
And are we entering a new era where flexibility matters more than certainty?
Innovation as a response to disruption
Beyond geopolitics, climate change remains one of the biggest long-term challenges for the industry. Extreme weather events, shifting growing conditions, and supply chain disruptions are already impacting production worldwide.
At the same time, innovation is opening up new possibilities: precision farming, digitalisation, and advances in plant breeding are helping producers adapt.
But is technology evolving fast enough to keep pace with global challenges?
And how far should the industry go when it comes to new genomic techniques?
Rethinking consumption
Fresh fruit and vegetables are widely recognised as part of the solution – for both human health and the planet. Yet consumption levels remain below recommendations in many markets.
So how can the industry inspire people to eat more fresh produce?
Is it time to rethink the way fruits and vegetables are marketed?
And could social media trends hold the key to reaching new audiences?
From TikTok recipes to new communication strategies, the discussion highlights why storytelling and consumer engagement are becoming increasingly important.
Labour, partnerships, and the road ahead
Another key issue: labour. Across regions, companies are struggling to find enough skilled workers – from harvesting to logistics.
What solutions are available?
Can automation really fill the gap?
And will stronger international partnerships help stabilise supply chains?
The episode also explores the growing importance of collaboration – including closer ties between Europe and Canada, and the role of emerging markets in shaping future trade flows.
This podcast episode was created in partnership with Fruitnet Media International.