Fresh Produce Forum - focusing on the key issues

The Fresh Produce Forum is the stage for the key themes directly affecting today’s industry. We look closely at the current challenges facing the business and every single link of the supply chain. In ten one-hour sessions, exhibitors and visitors will be able to find out about these key topics and discuss solutions with international experts.

Year after year, the international fresh produce business and the entire value chain make an immense contribution to the healthy nutrition of consumers worldwide. In many countries, fruit and vegetables are also key economic factors. However, developments in society and factors such as climate change are constantly redefining the framework conditions and presenting the industry with new challenges.

FRUIT LOGISTICA makes an important contribution to meeting these challenges with the Fresh Produce Forum. Here, market players and consumer behavior are put under the microscope. Supplying countries, export markets and the potential of individual products are analyzed, and the latest developments in key areas such as digitalization and packaging are examined closely.

Free admission for exhibitors and trade visitors.

Location: Hall 27 / E - 02

Simultaneous translation into German, English, French, Italian and Spanish.

The session will be available as video-on-demand on FRUIT LOGISTICA Online after the event.